On Wednesday, we met for three hours for what we considered to be “Crisis Management.” At this point in time, we were pretty much done inviting new people, because it was getting to be last minute, and we needed to focus on the event. We couldn’t afford to throw a marshmallow on top of the spaghetti on Thursday. Maria came to our meeting and helped us to calm down and think logically, as well as helped to put her input in.
During this meeting, we drew out a diagram of the gym, wrote out where we would be, where we wanted our volunteers to be standing, and where everything would be set up. We contacted physical plant for tables and laid out where they would be. We also went through an itinerary of what time we would meet, set up, what supplies we would bring (paper, tape, sharpies, staplers), and we went through possible scenarios based on the size and participation of the crowd. For the half court competition, if a lot of people signed up, we would have them all come down to the floor, and if only a handful did, we were going to call them down individually.
This itinerary is attached here: Itinerary for Heart & Soul Event 4-23-14
When we had arrived, we talked to Cooley about what our anticipated crowd was, and how we could raise more money. He came up with the idea of auctioning off a pizza party, which went very well. One family said they would pay $300, the other said they would pay $400, and Cooley said that he would do both. We raised $700 off of Cooley being a commodity, basically.
Overall, the event ran very smoothly. Cooley took charge of emceeing the half court shot competition, and a little boy won by making a 3 pointer (we let smaller kids do three pointers). Everyone I talked to enjoyed the event.
We chose to have a $5 suggested donation, which I think was a good idea. Someone gave $20, another gave $250, some gave whatever they had. However, it brought students into the gym, and once they were there, there were ways to get more money (raffles, the pizza party, etc.), so we made our money’s worth. We averaged out to getting more than $5 a person at the end of the day. Some of our attendees also came from an event on the turf, where the basketball players were working for community service.
It was mentioned in class on Thursday that “people do not want to hear speakers,” and I beg to respectfully disagree. In our scenario, it worked in our favor that we had a very relevant speaker. I believe that we went where the “flow” was, in that there was a demand for people wanting to hear his story, and it was something that hadn’t been done on campus before.
Overall, I think our event was a success, but that is relative to other factors. In combination with Fundly, donors, and the event, we raised just about $3,000. This is great, and our community partner verified this, saying how proud she was for our efforts in such a short amount of time. 150 people attended, many of which were from the public.
Our word definitely got out. Our tweets were retweeted by the Women’s Basketball Coach and Assistant Coaches, but the friar ticket office, by a Fox Boston news anchor, and some big time PCBB accounts. There was an email sent via athletics to season ticket holders. Some big PCBB fans and bloggers showed up to our event. Cox came to film it. However, for all of the resources it reached, we were a little disappointed with the number of students who came. But where were students such as those from Friar Faithful? Where were the season ticket holders? The people and students who did go enjoyed it and it didn’t take up too much time, and I do understand that it was a busy week, but the word reached a decent amount of people. There could have even been more people from the public. While we were happy with the outcome and with our marketing efforts, there was little we could do beyond Wednesday night to get more people to come. The word was out there.
Moving forward, we have many “thank you’s” to write and a final project to finish. We recorded the whole event, so we will be able to re-watch it, since we were busy throughout a lot of it.
My freshman friend, Andrew Konnerth, took photos for us with people and the Big East Trophy, which was a big hit. Check them out here!
If anyone wants to comment with positive/negative feedback on the event, please feel free to do so.